The studio / We Master Design

A studio for physical products.

Meet We Master Design, a London product and industrial design studio for international clients, led by Ayad Samian. See how we approach your product brief.

We Master Design

We Master Design is a product and industrial design studio led by Ayad Samian in London. We work with product founders, manufacturers and engineering teams on the decisions that connect an idea, its users and its manufacture.

Begin with the product question

You may be exploring a first concept, resolving a mechanical detail or improving an existing product. We use the brief to understand what you know, what remains uncertain and the decision you need to make next.

A scope built around your project

Our ten services span feasibility, industrial design, technical CAD, reverse engineering, CFD, FEA, DFM/DFA, product redesign and preparation of prototype or manufacturing files. Select the relevant services, or ask for help choosing. We agree the work and deliverables after reviewing your inputs.

Clear responsibilities at handoff

Prototype-ready and manufacturing-ready services supply agreed design files and specifications. Physical prototyping, manufacturing, independent testing and certification are separate responsibilities. Analysis addresses defined assumptions and conditions, with its limits documented.

The next conversation

Work with Ayad Samian

Share your product goals and the decisions you need help making. We review your brief before preparing a scope.

Start a Project